Alan Flusser Ralph Lauren: Fashion Perspective

Unquestionably a superb primer for those who have not read or followed the trajectory of Mr. Lauren, Ralph Lauren: In His Own Fashion is a fully illustrated biography of the iconic American designer. Written by Alan Flusser, the author of Dressing the Man, the seminal tome on men’s fashion, this unique coffee table book tells the story of Ralph Lauren through the lens of fashion.

With in-depth chapters such as "Starting with a Tie," "The Early Years," and "Getting the Gang Together," the book offers a comprehensive exploration of Lauren's life and career. It also includes chapters like "Upon the Terra Firma of His Own Taste," "A Portfolio of Stories, Sittings, & Sightings," and more. Each chapter delves deep into the different aspects of Lauren's journey, providing readers with a rich understanding of his artistic vision and business decisions.

In his introduction, Flusser emphasizes the importance of not only recognizing Lauren as an artist but also appreciating his courageous marketing and business decisions. He believes that Lauren's life lessons can inspire future generations. Flusser describes how watching Ralph Lauren become who he is has been a source of inspiration and wonder for those who share his vision of envisioning things as they might be and ought to be.

Published as part of Ralph Lauren's 50th anniversary celebration, Alan Flusser's book examines the impact of the iconic American designer on both fashion and broader American culture. This high-level and intimate reflection on Ralph Lauren's life and work highlights how a young boy from the Bronx created one of the most recognizable brands in American fashion.

Filled with color photographs, Ralph Lauren: In His Own Fashion offers a visually stunning journey through the life of an extraordinary designer who has left an indelible mark on the fashion industry and American culture as a whole.

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